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Precision Printed Products November 7, 2017


An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of everyday life.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Precision Printed Products
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip





Let Your True Colors Shine Through


Mind Your Trade Show Manners


Bienvenido


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A Message From Precision Printed Products
The Way I See It

Attitudes are Contagious

I heard a story about a 92-year-old lady who proudly got ready every morning by 8:00 am with her hair and makeup done, even though she was legally blind. Her husband of 70 years recently passed away, so she was moving into a nursing home.

On move-in day, she waited patiently in the nursing home lobby with her belongings, when a nurse said her room was ready and started to describe her tiny room, so she knew what to expect. “I love it!” the elderly lady interrupted with enthusiasm. “But you haven’t seen the room yet…” the nurse replied. “That doesn’t have anything to do with it,” the lady said with a smile. “Happiness is something you decide ahead of time. Whether I like my room doesn’t depend on how the furniture is arranged’ it’s how I arrange my mind. I already decided to love it. I have a choice every day when I wake up… I can spend my day in bed depressed about the parts of my body that no longer work, or I can get out of bed and be thankful for the ones that do.”

Here’s the way I see it: You may not be able to control every situation and its outcome, but you can control your attitude and how you deal with it. And remember, attitudes are contagious. May yours be worth catching.



Idea of the Week
When Color Matters: Tips for Specifying Colors

You're designing a new brochure, flyer, or newsletter and want to make sure it looks great. You're considering printing it full-color, but aren't sure if that's the best option to choose, considering your budgetary needs. Here are some tips to help you decide how many colors to use and how to make the most of the colors you choose.

When to use spot colors...
  • You only need one or two colors for the printed piece.

  • Your project doesn't include any full-color photos.

  • Your corporate colors need to be reproduced to exact specifications and cannot be reproduced faithfully enough by combining cyan, magenta, yellow, and black (CMYK)... the four "process" colors.

  • Your project calls for fluorescent, metallic, or other special inks.
When to use process color...
  • You need more than two colors.

  • Your piece includes full-color photos.

When to use both...
  • You want to enhance the colors by including a "bump" plate (an extra printing plate set up in one of the four process colors and meant to enhance that tone).

  • Your project includes full-color photos, but your logo or corporate colors don't reproduce well with process color inks.

  • Your project includes full-color photos and also requires metallic, fluorescent, or other special inks.

No matter what color combination you choose, there are some things you can do to ensure your project goes more smoothly. For example, as you're preparing your artwork, make sure you aren't "duplicating" any colors. Look through the color palette in your page layout software. Remove any duplicate colors you find, and reassign the corresponding objects and layers accordingly.

Also make sure you give your colors the same names in each application you use for the project. For example, make sure you give the color the same name in InDesign as you give it in Photoshop and Illustrator. This will help reduce confusion and ensure the colors separate properly when preparing the piece for print.

And finally, if you decide to go with process printing, use your design software to convert any spot colors you have to their CMYK equivalents. When doing so, double-check the values the software assigns, to ensure good printability. For example, if Photoshop gives a color a 1% magenta value, you might want to do some tweaking to eliminate the need for that value. We'll be happy to help you optimize your files for print and answer any questions you have while producing your files.



See more great ideas like this!
Click here to visit the Precision Printed Products Ideas Collection.

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Marketing Tip
Trade Show Do’s and Don’ts


The most important part of any trade show or business event is how your staff presents themselves to potential buyers. Here are a few etiquette tips for trade shows and other business events:

  • Use approachable body language by standing in front of your booth, smiling, and keeping your hands at your sides, not in your pockets or folded at your chest.

  • Provide adequate staffing, so the booth is covered during lunch and other breaks, without overwhelming the booth space with employees.

  • Stay attentive. Don’t chat with coworkers or look on your phone or laptop.

  • Don’t solicit guests in the aisles. Let them show interest by arriving at your booth.

  • Be prepared to answer basic questions or know where to obtain more information if necessary.

  • Don’t eat or drink at the booth. Hide snacks, trash, and supplies behind a backdrop or under a skirted table.

  • Dress appropriately, and avoid wearing too much or too little. There is nothing worse than freezing or sweating at a networking event. Dress in comfortable layers that you can easily add or remove as needed, such as a suit jacket over a dress shirt.

  • Be cognizant of your personal hygiene. Use mints or gum to keep your breath fresh. Skip the cologne. Fragrances should be alluring, not overpowering. If you can smell perfume or cologne, within talking distance, it is too strong.

  • Avoid gaudy jewelry. You want to be remembered for your personality or impressive product knowledge, not your giant dangling earrings or over-jeweled hands.

If you’d like help creating supplemental marketing materials for an upcoming event, our creative team has many great ideas to ensure your company is noticed and remembered! Give us a call or visit us online today.



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Uncommon Product
Welcome Materials


Welcome materials are a great way to build trust and form a strong relationship with new customers or members of your organization. Here are a few creative welcome ideas your audience will love:

  • Provide a handwritten note or thank you letter that expresses your gratitude for choosing your business or organization.

  • Consider organizing important information, such as product warranties, billing and return policies, FAQs (frequently asked questions), and contact information in a convenient pocket folder.

  • Welcome posters and booklets are a great helpful way to identify an event, offer directions, information on keynote speakers, workshops, a schedule of events, and more.

  • Provide a timeline with interesting background information about your organization throughout the years.

  • Nametags are a helpful way to identify attendees, increase socializing, and help others remember names.

  • Boost loyalty with customer testimonials or success stories from satisfied customers or members.

  • Consider creatively stacked or stepped inserts as a great way to introduce your organization, highlight various products or services, welcome new customers/patients, introduce new team members, promote various locations, etc.

  • Encourage ongoing contact with a calendar of upcoming events, celebrations, sales, etc.

  • To ensure that welcome booklets are timeless, include separate page inserts for time-sensitive information, such as event invitations, coupons, announcements, etc.

If you’d like help creating welcome materials for your organization, give us a call today!



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Tech Tip
Screenshots Galore


Screenshots can be a helpful way to save information, but with the plethora of tech devices available, it can be hard remembering the screenshot shortcuts. Here are tips how to take screenshots on a variety of devices:

Windows: Press the Print Screen key (also marked “Print,” “PrtScn” or PrtSc”), which copies the screen and can be pasted into any program, such as Outlook email, Word, or Paint. Or, if you want more specific content, Press Alt+PrtScn to copy only the contents of your current window.

Microsoft Surface (or other Windows tablets): On older devices, you can try pressing Fn+Win+spacebar, or the Win+Down Volume button at the same time. On newer models, press the Power Button+Down Volume button simultaneously.

MacOS: To copy the image of your Mac’s entire screen, press Command+Control+Shift+3. Or, for specific screenshots, press Command+Shift+4, then click and drag the selector across the area of the desktop you want to capture.

Chromebooks: Hold down Ctrl+Switch Window button (or Ctrl+F5 on a standard keyboard). To take a partial screenshot, click Ctrl+Shift+Switch Window (Ctrl+Shift+F5 on a standard keyboard), then click and drag the selection tool across a portion of the screen.

iPhone or iPad: Press the Power Button+Home Button at the same time.

Most Android phones or tablets (including new Samsung S8, S8+ and Galaxy Note 8): Press the Power+Volume Down.

Samsung phones or tablets (excluding version 8): Press the Power Button+Home Button at the same time.



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